姓 名      孙莹

职 称    副教授

邮 箱   suny11@btbu.edu.cn

个 人 介 绍

孙莹，北京工商大学经济学院副教授，硕士生导师。2020年7月获得中国科学技术大学博士学位，曾在美国华盛顿大学联合培养。在Business Strategy and the Environment（ABS3星）、Journal of Consumer Behaviour、Journal of Retailing and Consumer Services、Journal of Cleaner Production、Asia Pacific Journal of Marketing and Logistics、Natural Hazards等期刊发表十余篇论文，谷歌学术中论文单篇最高被引用次数300余次，有1篇论文(第一作者)入选ESI全球前1%的高被引论文Highly Cited Paper，出版专著1部。担任北京系统工程学会理事，Journal of Consumer Behaviour、Asia Pacific Journal of Marketing and Logistics、Journal of Environmental Management、Journal of Retailing and Consumer Services、中国科学技术大学学报等期刊的匿名审稿人。主持教育部人文社科项目，参与国家社会科学基金委重大项目、国家自然基金面上项目等。

主要研究领域：绿色消费行为、社交媒体营销、低碳经济

主要讲授课程：《大数据营销》、《大数据商业分析》等

学 术 成 果

科研项目：

1.主持教育部人文社科项目“社交媒体营销背景下居民绿色消费行为形成机制及引导策略研究”

2.主持校级数字商科开放课题一般项目“人工智能推荐下的消费决策”

3.主持校级青年教师科研启动基金项目“绿色广告影响居民绿色消费行为的机制研究”

4.参与国家社会科学基金重大项目“以建设世界重要人才中心为目标的新时代人才强国战略研究”

5.参与国家自然科学基金面上项目“突发事件中融合多视角短视频的异常生产行为感知研究”

6.参与国家自然科学基金面上项目“滨水区游憩供需失衡程度空间化定量评价：方法设计及应用示范”

7.参与国家自然科学基金一般项目“数字赋能制造业企业绿色转型影响机理、路径与政策研究”

学术专著（按时间倒序排列）：

1.Sun Y, Wu D, Yang Y, He, H. Exploring online celebrities and reviews simultaneously - the role of their consistency in different product types. Electronic Commerce Research and Applications, 2024. [SCI]

2.孙莹.《社交媒体营销下的消费者绿色购买影响机制研究》，天津大学出版社，2024。（书号978-7-5618-7669-5）

3. Luo B, Li L, Sun Y^*, Zhu F. Research on the influence mechanism of green advertising on consumers’ intention to purchase energy-saving products: Based on the SOR model. 中国科学技术大学学报（英文版），2023. [CSCD]

4..Sun Y, Leng K, Xiong H. Research on the influencing factors of consumers' green purchase behavior in the post-pandemic era. Journal of Retailing and Consumer Services, 2022, 69: 103118. [SSCI]

5.He H, Zhang C, Li S, Sun Y^*, Zhang J, Sun Q. Dual-credit price variation and optimal electrification timing of traditional automakers, Journal of Cleaner Production, 2022, 353. [SSCI/SCI]

6.Sun Y, Li T, Wang S. "I Buy Green Products for My Benefits or Yours": Understanding Consumer’s Intention to Purchase Green Products. Asia Pacific Journal of Marketing and Logistics, 2022, 34(8): 1355-5855. [SSCI]

7.Luo B, Li L, Sun Y^*. Understanding the Influence of Consumers’ Perceived Value on Energy-Saving Products Purchase Intention. Frontiers in Psychology, 2022, 12, 6331. [SSCI]

8. Sun Y, Luo B, Wang S, Fang W. What you see is meaningful: Does green advertising change the intentions of consumers to purchase eco-labeled products?. Business Strategy and the Environment, 2021, 30(1): 694-704. [SSCI]

9. Luo B, Sun Y^*, Shen J, Xia L. How does green advertising skepticism on social media affect consumer intention to purchase green products?. Journal of Consumer Behaviour, 2020, 19(4), 371-381. [SSCI]

10. Sun Y, Wang S^*. Understanding consumers’ intentions to purchase green products in the social media marketing context[J]. Asia Pacific Journal of Marketing and Logistics, 2020, 32(4), 860-878. [SSCI]（ESI高被引论文）

11. Xia L, Luo B^*, Sun Y. How can entrepreneurs achieve success in chaos? The effects of entrepreneurs’ effectuation on new venture performance in China. Kybernetes, 2020, 49(5), 1407-1428. [SCI]

12. Sun Y, Wang S^*, Gao L, Li, J. Unearthing the effects of personality traits on consumer’s attitude and intention to buy green products. Natural Hazards, 2018, 93(1): 299-314. [SCI]

13. Sun Y, Wang S^*, Li J, Zhao D, Fan J. Understanding consumers’ intention to use plastic bags: using an extended theory of planned behaviour model. Natural Hazards, 2017, 89(3): 1327-1342. [SCI]

荣 誉 奖 励

2014年、2017年获教育部国家奖学金。